Cadbury mixes unusual ingredients

Posted by Nicole Eckersley on 26th August 2010

Cadbury has released two new ‘Bar of Plenty’ experimental flavours for its 190g variety blocks.

Cadbury Bar of PlentyThe new flavours are designed to combine unusual but delicious ingredients, with two flavours available: Roast Hazelnut & Honey Roast Cashews, and Berry Fruit & Vanilla Shortcake

“Cadbury’s new bar of plenty gives people delicious new combinations others hadn’t dared unite, and just like some of the greatest love stories, the unity of these ingredients was fate: a combination that all who taste it will agree was simply meant to be,” reads the copy for the product.

Bar of Plenty will be supported by in-store promotions and giveaways in the first week of September, including a competition featuring a variety of getaways.