Mars cuts saturated fat across UK brands

Posted by Nicole Eckersley on 26th August 2010

Chocolate giant Mars Inc has cut the saturated fat content across its brands in the UK.

From September, Mars will cut the saturated fat in its Mars, Snickers, Milky Way and Topic bars by 15%, the firm said yesterday.

The move is part of a EUR10m investment by the firm and will see the removal of around 600 tonnes of saturated fat per year from its brands, the chocolate maker said.

Fiona Dawson, managing director, Mars Chocolate UK said: “Having been the nation’s favourite for 78 years, the Mars bar holds a special place with UK consumers – this made it all the more important for us to keep the same great taste, and is the reason that this reduction in saturated fat represents such an achievement. We are and remain committed to improving the nutritional content of our products.”

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