National Organic Week launch

Posted by Josette Dunn on 13th September 2010

The program for this year’s National Organic Week (NOW) launches today; themed ‘Be Organic: Taste the Difference, Feel the Difference, Make a Difference.’

The week promises to be a celebration of our growing organic industry, which is tipped by independent research house IBIS World as one of the fastest growth industries in Australia in 2010.

Now in its third year, industry associations the Centre for Organic & Resource Enterprises (CORE) and Biological Farmers of Australia (BFA) are hosting and promoting National Organic Week. The campaign will be held nationwide this year from 1st to 10th October.

“We live in an era where people want choice in consumption and to feel empowered to make a difference to their own health, that of their families and to the broader community and environment,” says Eric Love, Chairman, CORE.

“This year’s theme focuses on the concept of experiencing the difference that choosing organic makes to our economy, society and environment.”

Organic is well and truly becoming main-stream and we are embracing the industry like never before. NOW is designed to increase awareness of the benefits of organic products and farming production systems in Australia and encourage the uptake of these in the wider community.

“Recent independent research shows that six in ten Australians now buy organic on occasion. We want to educate all Australians about the difference that individuals can make to the health of the environment, farmed animals, themselves and their families,” says Dr Andrew Monk, BFA Director and co-author of the 2010 Australian Organic Market Report.

“As people understand the benefits of organic and that it has become more accessible in terms of availability and price, we expect to see Australia catch up with developments in the EU and the US markets over the coming years. This would see at least a tripling of value to reach that point,” said Dr Monk.

“The successes of Australian organic alcoholic drinks are testament to the diversification into ‘lifestyle’ organic products on offer, showing increasing popularity with consumers,” said Dr Monk.

In Australia, organic products extend well beyond food with the industry encompassing: cosmetics, skin care, health care, baby products, textiles and fashion, beer, wine and champagne, furniture and building materials. There’s also a growth in associated industries, such as organic recycling and composting.

For a full list of NOW events and activities visit: www.organicweek.net.au.