Australia’s largest-ever offshore trade fair begins in China

Posted by Nicole Eckersley on 16th September 2010

More than 250 companies will take part in Australia’s largest-ever offshore trade promotion at the 7th China International Small and Medium Enterprises Fair (CISMEF) in Guangzhou, South China (Sept 15-18, 2010).

Australia will be guest of honour and event co-host with a 10,000 square metre Pavilion, representing twice the area of Australia’s Shanghai World Expo presence.

The Fair will include showcases for Australian wine, with over sixty companies exhibiting, and for food and beverages, with nearly forty groups represented. Exhibitors will include Goodman Fielder, Paton’s Macadamias, Peerless Foods, Gourmet Garden, Fruit Growers Tasmania, Meat and Livestock Australia, Murray Goulburn Dairy and the Hog’s Breath Cafe.

CISMEF attracted 3,935 exhibitors and 254,600 visitors in 2009, with organisers claiming deals totalling A$20.6 billion.

Speaking at the official launch yesterday, Austrade’s Regional Director for North East Asia Laurie Smith welcomed the platform CISMEF offered to showcase Australian business talent in China.

“CISMEF will give Australian companies the chance to showcase their goods, services and capabilities to an estimated 250,000 people in our largest and fastest growing major market.

“In 2009-10 Australia’s merchandise exports to China increased 18.1% to reach over A$46 billion. In 2009 Chinese FDI into Australia tripled to reach A$9.2 billion, with total foreign investment from China doubling to A$16.6 billion.

“CISMEF has a particular role to play in helping Australian companies capture rapidly growing opportunities outside Beijing and Shanghai, including Guangzhou and 2nd and 3rd tier cities in the western interior.

“The Guangdong (Canton) province is the largest economy of any region in China, producing output worth over $US 500 billion a year. Guangzhou itself is the third largest urban economy in China and a gateway to rapidly growing cities such as Kunming, Chengdu, and Chongqing.”

Underpinning the design of the CISMEF Australia Pavilion, CISMEF also sees the first large-scale application of Brand Australia  ‘Australia Unlimited’  since the framework concept was first launched in Sydney (May 14) and internationally at the Shanghai World Expo (May 21).

Australia Unlimited is designed to use the country’s many achievements across all sectors to position Australia to the world as a unique, strong, fair and future-focused nation.