October 2010 is WA Wine Month
This October the Wine Industry Association of WA (Inc.) is launching the Inaugural WA Wine Month; an opportunity to celebrate, discover, experience and enjoy local Western Australian wines.In year one WA Wine Month showcases over 35 masterclasses, food and wine matching experiences and other WA wine themed activity taking place in both the Perth CBD and in WA’s wine regions. As this event evolves, year-on-year, consumers will have an exciting and comprehensive list of exclusive wine themed experiences that they can participate in, including wine trails and regional events.
General Manager of Must Wine Bar, Russell Blaikie, supports this new initiative. “I predict Gastronomic Tourism will provide much of the success that wine regions of Western Australia will experience over the next ten years”.
“As part of this festival visitors to the state, and within the state can experience amazing regional produce served in the huge variety of winery restaurants, winebars, restaurants and cafes that congregate in these regions” he added. “I look forward to playing my part in promoting excellence in wine and food, wherever it can be discovered in our state”.
WA Wine Month is a new collaborative approach to the promotion of WA wine regions and brands in the domestic marketplace, led by the Wine Industry Association of WA which is the state’s primary organisation of wine producers.
“WA Wine Month is an exciting opportunity for the WA wine industry to showcase their premium wines” said John Griffiths, President of the Wine Industry Association of WA.
“Consumers can meet the winemakers, attend events and masterclasses and get out and experience the truly unique wine regions that WA has to offer” he added.
“October was chosen for this annual festival because of the range of other WA wine activities which happen throughout the month including Spring in the Valley in the Swan, and Hyatt Wine Week which is new to Perth this October” said John.
Wineries participating in year one include: Alkoomi Wines, Amberley, Celestial Bay, Clairault Wines, Evans and Tate, Ferngrove, Goundrey, Houghton, Howard Park, Oakover Wines, Peos Estate, Plantagenet, Rosabrook, Sittella, Stella Bella, Thompson Estate and Xanadu.
In addition to events the producers are also participating in a range of retail bottle shop tastings and wine-by-the-glass promotions in bars, hotels and restaurants throughout Perth.
For more information on WA Wine Month or to find out more and book individual events visit www.enjoywawine.com.au.
WA Wine Month is proudly sponsored by the Department of Agriculture and Food Western Australia (DAFWA), Silverlock Packaging, The Hub Marketing Communications, Lavan Legal, Label Force, Portavin and Visy Board, and is supported by The West Australian and 96FM.