What your milkshake flavour says about you

Posted by Josette Dunn on 11th October 2010

It’s no secret that Aussies love enjoying a cold, refreshing milkshake on a hot summer’s day but did you know that choc-o-holics are more likely to be loyal, organised and focused, strawberry drinkers tend to be very balanced, relaxed and are happy to ‘go with the flow,’ while vanilla lovers are more likely to be reflective, diligent and responsible.

Smoothies

A new study commissioned by Hudsons Coffee, suggests that our favourite milkshake flavours indicate much more than just the preference of our tastebuds – in fact the research findings show that there are some very clear personality types that favour particular flavours.

CHOCOLATE FLAVOUR DRINKERS – LOVE THEIR MILKSHAKES AND THEIR FRIENDS
The results indicate that the flavour of choice for Australian’s is chocolate, with 41% of respondents listing this as their favourite milkshake. Chocolate lovers are the most likely to enjoy a milkshake every day and have been loyal to the flavour since childhood.
They tend to be playful, friendly and enjoy catching up with friends at cafés. Chocolate drinkers also like to be on time and try not to break the rules – but don’t sweat it too much if rules have to be broken!

VANILLA FLAVOUR DRINKERS – STRAIGHT AND SENSIBLE
The research suggests that there is some truth to the ‘vanilla’ stereotype with these drinkers being the most conscientious, diligent and responsible. Vanilla drinkers are ‘straightly-one-eighty’ – they hate breaking rules, are highly organised and are most likely to be on a strict budget. Instead of partying the night away, vanilla drinkers prefer to have fun by watching a DVD or a movie with family and friends. A vanilla milkshake is seen as a way for them to chill out and feel peaceful and relaxed.

STRAWBERRY FLAVOUR DRINKERS – NEVER A DULL MOMENT
Lovers of strawberry tend to be very balanced, being equally playful and friendly as relaxed and conscientious, however they do have a spontaneous side to them and they are also very flexible. They are least likely to drink a milkshake on their own, preferring to share the experience with friends.

CARAMEL FLAVOUR DRINKERS – LOVE A LONE MILKSHAKE
Caramel drinkers see a milkshake as treat to be enjoyed in solitude and are more likely than any other flavour to feel fulfilled and satisfied after a milkshake. Caramel drinkers tend to behave conscientiously and responsibly. They enjoy watching DVDs but are equally as happy catching up with friends for a meal.

MALT FLAVOUR DRINKERS – NEVER ON TIME
Malt fans are reflective and thoughtful and are the most likely to read a book or magazine for fun, yet they do have a cheeky side!
They are the most likely to break rules to make life more interesting, are the most likely to be relaxed with their finances and are most likely to be running late due to their relaxed perspective of time management.

COFFEE FLAVOUR DRINKERS – SHY AND CARING
Those who favour a coffee flavoured milkshake are the most likely to be reflective, shy and caring. They try not to break the rules and are above average when it comes to organisation and budgeting. Coffee lovers are the most likely to feel happy and excited after drinking a milkshake and they tend to enjoy a milkshake as an indulgence or dessert.

When it comes to drinking our milkshakes, we are far more likely to consume them in the afternoon (51.1%), while two-thirds of us indulge in a milkshake on the weekend for a special treat (63.4%) and prefer to be on our own (63.5%) or with our partner (41.5%) when enjoying a milkshake.

Collected from a national survey of 497 milkshake drinkers conducted by McCrindle Research, respondents included a cross-section of genders, ages and nationalities representative of the national population.