Nestlé releases Peters Overload Ice Cream

  • October 19, 2010
  • Nicole Eckersley

Nestlé Peters OverloadNestlé has unveiled its latest Peters Ice Cream offering, Peters Overload. The new icecream is a “chunky, smashed up, parlour-style ice cream”, boasting more than double the quantity of inclusions, both sauce and pieces, of the average tub of icecream in Australia’s supermarket freezers.

The icecream will come in three flavours, two using established Nestlé brands – a Violet Crumble offering, with honeycomb ice cream, chunks of Violet Crumble and chocolate sauce, a Rolo flavour with caramel sauce, chocolate bits and chocolate/caramel swirl ice cream, and a Caramel Cookie Madness variety, with vanilla ice cream, caramel sauce and soft cookie pieces.

American-style mix-n-match ice cream parlours are gaining in popularity in Australia, with FFCo’s Cold Rock franchise now operating in nearly 30 locations around the country.

Peters Overload is available in supermarkets nationally, at a RRP of $7.99 for 1.2 litre tubs.

Overload will be available in 1.2L tubs at a RRP of $7.99 in supermarkets nationally from September 2010.


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Reader Comments

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5 Responses to “Nestlé releases Peters Overload Ice Cream”

  1. Maureen Bray on October 19th, 2010 8:00 pm

    I think the overload ice cream Peters overload is over rated and over priced. after trying all the flavours the worst was ROLLO as it contained too many choc chips that were hard when you tried to eat them. I won’t be in a hurry to buy any more.

  2. Marek Augustynek on October 20th, 2010 10:03 am

    OVERLOAD alright! makes me sick just reading the list of ingredients / inclusions. Who would eat this crap anyway?

  3. sunshine jack on January 11th, 2011 10:33 am

    love love love the overload ice cream. It is rich and therefore a divine treat. It is expensive and therefore a divine treat. You only need a small amount to satisfy you and therefore a divine treat. I guess in short I would say….
    IT IS A DIVINE TREAT!

  4. Sick of Nestle on January 11th, 2011 5:22 pm

    Nestle makes rubbish ice cream, it tastes like sugar and water not creamy like the original Brownes Peters Ice Cream. Nestle Ice Cream is crap, rubbish, poo, turd, yucky, etc

  5. What a treat on April 2nd, 2011 1:35 pm

    I think Nestles overload is great for a treat. It reminds me of going to a ice creamery and getting excited by the look and taste of the rich ice cream. I only buy if its half price other wise I would go through it too fast and it would cost too much. At least give it a go I say.