Nestlé releases Peters Overload Ice Cream
Nestlé has unveiled its latest Peters Ice Cream offering, Peters Overload. The new icecream is a “chunky, smashed up, parlour-style ice cream”, boasting more than double the quantity of inclusions, both sauce and pieces, of the average tub of icecream in Australia’s supermarket freezers.
The icecream will come in three flavours, two using established Nestlé brands – a Violet Crumble offering, with honeycomb ice cream, chunks of Violet Crumble and chocolate sauce, a Rolo flavour with caramel sauce, chocolate bits and chocolate/caramel swirl ice cream, and a Caramel Cookie Madness variety, with vanilla ice cream, caramel sauce and soft cookie pieces.
American-style mix-n-match ice cream parlours are gaining in popularity in Australia, with FFCo’s Cold Rock franchise now operating in nearly 30 locations around the country.
Peters Overload is available in supermarkets nationally, at a RRP of $7.99 for 1.2 litre tubs.
Overload will be available in 1.2L tubs at a RRP of $7.99 in supermarkets nationally from September 2010.
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