New Temptation from Streets Magnum

Posted by Josette Dunn on 3rd November 2010

Streets Magnum is taking indulgence to the next level this November with the launch of Magnum Temptation – Chocolate. Magnum Temptation is the new super-premium platform for the brand, bringing the ‘ultimate indulgence’ to pleasure-seeking consumers.

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Streets Magnum Temptation – Chocolate has a unique combination of textures and contrasts that deliver the ultimate summer treat for ice cream lovers. For the first time, Magnum comes with ‘inclusions’ – chunks of white chocolate and brownie pieces that are swirled through the product. These inclusions perfectly complement the creamy choc centre, sumptuous chocolate sauce and thick Belgian chocolate shell.

In another first for Magnum, the new Temptation is packaged in a lavish, eye-catching jewellery box, which immediately conveys the premium nature of the treat inside. Magnum Temptation Chocolate also comes in a unique 3D shape, which has been achieved using Unilever’s patented technology.

The launch of Magnum Temptation – Chocolate is being supported by an extensive marketing campaign featuring Academy Award Winning talent in Bencio Del Torro, alongside his Brazilian-Australian co-star Carolina Carerra.

Magnum Temptation – Chocolate is available now in supermarkets, petrol and convenience stores nationally. Single serves RRP$4.40 and three-pack grocery multipacks RRP$7.79.