Three years of Buy West Eat Best
Western Australian Agriculture and Food Minister Terry Redman has predicted a bright future for the Buy West, Eat Best brand at a breakfast function to celebrate the program’s third anniversary.
“The Buy West, Eat Best concept has been embraced by the Western Australian food industry – from small producers right through to the big supermarket chains,” Mr Redman said.
“Membership numbers have grown from just two to more than 100 in three years, and continue to climb.
“I firmly believe the program has been responsible for a clear shift in retailer support for local WA produce.”
The Buy West, Eat Best program, with its distinctive green and white logo, was first launched to industry in November 2007 and to the public in May 2008.
“Since then we’ve seen the establishment of WA’s first Buy West, Eat Best restaurant; the successful ‘Be vocal about eating local’ TV campaign; and the launch of the fantastic Buy West Eat Best cookbook,” the Minister said.
“All this has meant that in the latest research, eight out of 10 consumers recalled the Buy West, Eat Best brand.
“This is just the beginning. The Department of Agriculture and Food has started discussions with a Singapore retailer keen to introduce its customers to WA food using the Buy West, Eat Best brand.”
The program is also receiving broader recognition. Last week, it was a finalist in the Developing the Economy category in the Premier’s Awards and won the Best Communications Campaign category at the Rural Media Association awards.
“A lot of farmers in WA are struggling through one of the driest winters we’ve ever had. One of the best ways for all West Australians to show their support for our rural communities is to buy our top-quality fresh local produce,” Mr Redman said.