Cadbury to “significantly” expand capacity

  • November 19, 2010
  • source: just-food

Cadbury has confirmed that it will “significantly” expand the production capacity for its confectionery portfolio in India.

Officials for Cadbury India confirmed comments made yesterday (18 November) by managing director Anand Kripalu that capacity is a “challenge” for the firm and that the Dairy Milk maker will be looking to “drive up volumes”.

cadbury-fairtrade.jpg

Kripalu said the expansion will take place at the company’s existing six facilities in India but declined to comment on investments and any additional output.

Asked if Cadbury will be selling more products from Kraft portfolio, Kripalu said: “As of now we are still focusing on our core confectionery business.” He added that the integration process of synergising distribution channels of Cadbury and Kraft in the country is “still ongoing”.

Cadbury sells brands such as Dairy Milk, 5 Star and Perk in India.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/


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