Feel the frost with Hershey’s new mints

  • November 22, 2010
  • Josette Dunn

The Hershey Company invites consumers to embark on a new powerfully cool taste experience with the launch of Ice BreakersFrost sugar-free mints. The only mint coated with an intense combination of xylitol, cooling and flavor crystals, new Ice Breakers Frost mints deliver a surprisingly powerful and enjoyable experience. Ice Breakers Frost mints are now available at retail in two intensely cool flavors – Wintercool and peppermint.”Ice Breakers Frost mints are designed for those who are looking for a strong mint, but don’t want to sacrifice taste. The mints feature the same great flavor of our core Ice Breakers mints, which is then frosted with a combination of xylitol, cooling and flavor crystals for a uniquely powerful taste and texture,” said Anna Lingeris, spokeswoman for Ice Breakers Frost mints and The Hershey Company. “The result is a satisfying and powerfully cool taste experience.”

New sugar-free Ice Breakers Frost mints expands on the popular Ice Breakers mints line, first introduced in 1999 and currently available in coolmint, wintergreen, spearmint and cinnamon flavors.


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