Grill’d marks Movember with 27,000 free burgers

Posted by Nicole Eckersley on 7th December 2010

Grill’d burgerBurger chain Grill’d has completed its fifth Movember, with over 27,000 free burgers given away between 9-18 November to participants raising over $40 for the charity drive.

“Our aim was to support our mates at Movember and reward the stars of the show – the Mo Bros and Sistas who do their part and raise much needed funds for men’s health issues,” said Grill’d founder and managing director Simon Crowe.

Each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Australia and around the world. The charity drives awareness of and raises funds for serious men’s health issues, specifically prostate cancer and depression, with proceeds going to the Prostate Cancer Foundation of Australia and beyondblue: the national depression initiative.

“I am thrilled to announce Grill’d donated more than 27,000 free burgers this year and thanks has to go to our restaurants and staff who helped us in tackling men’s health issues in our own unique way.”

“Grill’d have yet again provided the sustenance for Mo Bros and Sistas to get through a busy Movember month of fundraising. There’s no doubt that a significant number of Movember citizens aspire to the $40 fundraising amount to grab themselves a free Grill’d burger or ten, so a big thanks goes to Grill’d for providing a very special reward for their fundraising efforts,” said Movember founder Travis Garone.

Members of the Grill’d Guild, the not-so-Secret Society of Moustachio’d Gentlemen, were welcomed into Grill’d restaurants to enjoy a burger and the company of others who were donating their face to Movember.

To bring the Guild to life Grill’d restaurants were adorned with posters, banners, red carpets and Movember music. Best Mo competitions were held to reward Guild members sporting inventive upper lip artwork. Grill’d social media channels including the website, blog, Facebook and Twitter pages provided a forum for Guild members to share their Grill’d Movember experiences.