Health trend: Beyond coconut water
A Melbourne entrepreneur has taken on the international health trend for coconut water, with the launch of new Beyond bottled coconut water.
Coconut water has hit the headlines as the latest celebrity health craze, with claims ranging from antioxidant benefits, maintenance of body temperature, benefits for immune and digestive systems. The liquid, found inside a young coconut, is fat free, low in calories and high in potassium.
Beyond, launched last month, is Australia’s first independent stand-alone coconut water brand, harvested and bottled fresh in recyclable glass, boasting a 12-month shelf life.
Beyond is available at IGA, GNC, quality health stores and Bikram yoga centres. Surf chain Rip Curl has also installed Beyond as its first beverage product.
Already popular in Brazil, where sales top $300 million a year, coconut water is one of the fastest-growing new food categories in the UK. Popular American brands Vita Coco and Coca-Cola-backed Zico have helped create a $35 million dollar industry within five years.