General Mills acquires Pasta Master

  • December 15, 2010
  • source: just-food

US food manufacturer General Mills has signed a contract to buy Pasta Master, a producer of chilled Italian meals, pasta and sauces based in Australia.The sale, which is expected to complete in March, includes the Victoria-based business and a production facility in Bendigo. Around 75 people at the facility are expected to become part of General Mills.

Terms of the sale were not disclosed.

“The acquisition of Pasta Master strategically broadens our ready-to-cook pasta offerings to consumers,” said Markus Muehleisen, managing director of General Mills Australia. “Its long history of innovation and quality in Italian meals fit well with our Latina portfolio, which is Australia’s number one brand of fresh pasta and sauces.”

Last month, General Mills announced it was offloading assets in Australia, with the sale of its Croissant King and van den Bergh’s frozen bakery business to Ireland’s Kerry Group.

just-food is the world’s leading portal for the global pre-packaged food and retail industries. Its daily mix of breaking news, views, analysis and research serves over 100,000 food executives each month. http://www.just-food.com/


Bookmarks

  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Furl
  • Netvouz
  • NewsVine
  • Reddit
  • Fark
  • Propeller
  • Slashdot
  • StumbleUpon
  • Technorati

Reader Comments

Australian Food News reserves the right to edit or not publish comments of a potentially offensive or defamatory nature. Comments will not be published if name and email address has not been provided (name and email will be withheld if requested).

The opinions expressed below are those of Australian Food News readers and do not necessarily reflect those of Australian Food News.