PepsiCo’s Tropicana expands healthy-eating range
PepsiCo is set to launch a portable children’s snack made from squeezable fruit in the US.
The company’s Tropicana Products division said the product, Tropicana Tropolis, will be available in select stores in limited markets from next month. If successful, expanded distribution is expected in 2012.
PepsiCo has set its sights on boosting global sales of “nutrition” products from US$10bn now to $20bn by 2030.
“Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness,” said Memo Maquivar, Tropicana vice president of marketing, last week (16 December). “For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good’.”
The Tropicana Tropolis introduction is the latest addition to the expanding “Good for You” product portfolio from PepsiCo. Tropicana Tropolis comes on the heels of Tropicana’s 2009 debut of Trop50, a line of juice drinks with 50% less sugar and calories, and no artificial sweeteners.
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