ALDI’s olive oil wins Product of the Year
ALDI’s Olive Tree Australian Extra Virgin Olive Oil has been awarded Product of the Year in the Cooking Ingredient category in the 2011 Product of the Year Survey of Innovation.
Stefan Kopp, ALDI Managing Director – Buying, said that the supermarket is very proud of its olive oil products, and is honoured and delighted to have won the Award.
“We are passionate about quality and work tirelessly with our suppliers to ensure our products are the best they can be. This award is a reflection of this.”
ALDI’s Olive Tree Australian Extra Virgin Olive Oil 500ml retails for $5.49 and is available in three varieties: robust, fruity and delicate.
“We have carefully selected a unique blend of the freshest ingredients to ensure the ideal flavour profile for each variant,” said Kopp.
“Each variant has been blended to suit different taste profiles, so consumers can choose the style they prefer, or that most suits the intended purpose. For example, robust or fruity oil might be used when dipping crusty breads or to dress salads or vegetables, while delicate oil can be used for cooking, but it is really up to the individual.”
ALDI is the only supermarket to have signed the Australian Olive Oil Association’s industry Code of Practice.
“In addition to being of exceptional quality, ALDI has committed to reducing the carbon footprint of its everyday range of olive oil products within the next two years,” said Kopp. “Last year our everyday range of olive oils became the first olive oils in the world to be certified by the Carbon Trust and the first product in Australia to carry Planet Ark’s Carbon Reduction Label.”