La Zuppa announces new soups for winter season

Posted by Nicole Eckersley on 17th February 2011

La Zuppa soupPasta and sauce giant La Gina has announced two additions to its La Zuppa microwaveable soup range, designed to appeal to fresh food lovers and health conscious customers.

The two new soups, Moroccan Pumpkin with Chickpeas and Hearty Chicken and Vegetable with Wholegrain Rice, will be introduced in time for the product category’s strongest winter months.

“We have been working hard to develop and refine new, unique and healthy flavours for La Zuppa that deliver the high quality product consumers have come to expect. The new flavours are set to drive segment growth and reinforce our brand’s strength within the category,” said Jen Ogilvie-Grant, La Gina Brand Manager.

The La Zuppa range, launched in 2008, is designed as a ‘heat and eat’ option for health-conscious consumers, catering for all kinds of dietary restrictions – 99% fat free, gluten free, dairy free, and free from any artificial additives, MSG, preservatives, colours and thickeners. It has now reached the number 2 spot within its category.

Most of the La Zuppa range – Pumpkin Soup, Minestrone Soup, Creamy Chicken and Vegetable Soup, Chicken and Corn Chowder, Ribbolita Tuscan Vegetable Soup, Lentil Soup, Sweet Corn Soup, and Spinach and Chickpea Soup – is also vegetarian.

The two new flavours will join the soup range at the RRP of $3.79 for a 420g serve.