Aero chocolate returns to Australia
- March 17, 2011
Nestlé Australia has announced that production of Aero has returned to Australia, with up to 1000 tonnes of the bubble-filled chocolate to be produced annually at the company’s factory in Campbellfield, Victoria, as part of a $12 million site upgrade.
The Aero bars and blocks, now available on supermarket shelves, feature a new recipe especially designed to appeal to Australian and New Zealand consumers, and are free of artificial colours.
Aero was originally launched in the UK in 1935, and was produced in Australia from the early 1970s until 1996.
Nestlé Australia’s Business Executive Manager – Confectionary, Andrew McIver, said the decision to bring back Aero has taken a number of years.
“The move to bring Aero back is very exciting, as it means we will have more opportunity for innovation, and the product will be fresher, because it will take much less time to reach the consumer,” he said.
“We’ve also invested heavily in new machinery and technology that will create the unique bubble texture of Aero.”
McIver said that as part of the move back to Australia, the recipe had undergone extensive reformulation.
“Australians and New Zealanders like their chocolate to be smoother and creamier, and we’ve done a lot of work on the Aero recipe to reflect that,” he said.
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And the verdict is: It’s terrible. No taste at all, just a lump of sweet goo which bears very little resemblance to chocolate, never mind even tasting like chocolate.
Nestle just lost 1 regular Aero buying customer…
OMG needed a chocolate, bad day at work, so i thought i would get my ‘go to’ chocolate, aero mint. What have they done to it!!!! No minty taste, the chocolate is like bad easter egg chocolate it doesnt have that lovely melt on your fingers consistency, its a bit like plastic. Green and brown plastic. Lost me……its been my favouite for 30 years. Sad.