UK: Heinz launches chili ketchup varieties

Posted by Nicole Eckersley on 23rd March 2011

Heinz has announced the launch of two chili-flavoured ketchup varieties in the UK.

The company said today (22 March) that the Heinz Tomato Ketchup with Fiery Chili and Heinz Tomato Ketchup with Chili will respond to consumer demand for “more adventurous flavours”.

Heinz said its ketchup with fiery chilli will “satisfy the taste buds of more adventurous consumers”, while the chili flavour has been “created for those who prefer a milder chilli flavour to liven up meal times”.

“The launch of Heinz Tomato Ketchup with Chilli reflects a continuing commitment by Heinz to identify emerging trends and develop products that meet consumer requirements,” said Heinz brand manager Lucy Clark.

“Both the packaging and flavour of our latest launch combine the heritage of Heinz with a contemporary edge, responding to the growth in popularity of hot and spicy products, whilst reassuring consumers that it’s still the Heinz Tomato Ketchup they know and love.”

The manufacturer said the bottles will be displayed in red and green trays and come in a compact 225g top-down format with an RRP of GBP0.99.

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