Pauls milk donates $750,000 in profits to floods

Posted by Nicole Eckersley on 25th March 2011

Parmalat, the company behind iconic Queensland milk brand Pauls, is pleased to announce the success of its profit donating program which saw over $750,000 raised for Queensland flood relief.

On Australia Day, Parmalat announced it would donate 100 percent of the profits from the Queensland sales of its Pauls branded fresh milk range, including Pauls Full Cream Milk, Smarter White, PhysiCAL, Trim, Skinny Milk and Breaka fresh flavoured milk products until the end of February.

Parmalat Marketing Manager, Paul Lorimer, said the company was extremely grateful for the strong support shown by all Queenslanders and plans for distributing the funds have been finalised.

“The money raised will be donated to The Salvation Army Queensland Flood Appeal to strengthen the relief of those affected by the floods,” Mr Lorimer said.

“We are proud to be helping thousands of Queenslanders get back on their feet.

“Donating the profits from our first fully operational month since the flood was our way of supporting the Queensland communities which have been supporting us for over 70 years,” he said.

Major Neil Dickson, The Salvation Army Divisional Communications and Public Relations Secretary, said every drop has counted in Parmalat’s profit donating program.

“The money donated by Parmalat will boost the amount of Queenslanders we can assist,” said Major Dickson.

“Funds will be distributed by our team of flood recovery support workers as they continue to assess the needs of families and individuals in rural and suburban flood affected areas.

“The Salvation Army will use the Parmalat donation to help farmers, many of whom face mounting bills and loss of income, as well as assisting flooded home owners and renters with grants to replace much needed household goods,” he said.

Parmalat has also provided extensive support to flood victims in the form of staff donations and charity, including thousands of litres of fresh product provided to evacuation centres.

Parmalat’s South Brisbane and Rockhampton production facilities were also flooded in the 2011 floods.