Cadbury renovates Mousse chocolate

Posted by Nicole Eckersley on 21st April 2011

Cadbury MousseCadbury has released a newly reformulated range of Mousse chocolate, in chocolate, caramel and hazelnut flavours.

The new Mousse blocks feature large triangular instead of square pieces, with more up-market, less playful packaging than standard Cadbury Dairy Milk blocks, aiming at a luxury/indulgence buyer and the after-dinner market.

The new product will be advertised with the tag line “So delicious it’s best kept hidden”.

Cadbury Dairy Milk Mousse is available from Coles, Woolworths, SUPA IGA, Big W, Target, Kmart and other select retail outlets at a recommended retail price of $4.19.