Kellogg’s launches LCM 4D Choc
Kellogg’s has launched a new offering in its LCMs range, the LCM 4D Choc, a 25% larger bar aimed at an older demographic than its normal LCMs lines, which will be sold as a supermarket multi-pack snack and through convenience channels as a single bar.
The LCM 4D Choc features darker, more intricate packaging, including a movie-rating style “MA+ For Older Kids: Look out I’m bigger than a stampeding black rhino” tagline.
The new snack is designed to appeal to adults as well as teenagers, including “four dimensions” of chocolate – chocolate coated Rice Bubbles, chocolatey drizzle and chocolate chips, all held together with chewy chocolate.
The product will be accompanied by an ‘older approach’ advertising campaign later in 2011, including TV and outdoor advertising, and a large Facebook social media push.
LCMs 4D Choc is in stores now priced at RRP $3.99 per multipack of six bars, and in convenience stores nationwide as a single bar.
Lipton is now selling a range of green teas which are blended to remove any bitter after-taste.
Domino’s has announced its biggest menu relaunch since 2009 with new pizzas, desserts, sides and ing...
PepsiCo Australia & New Zealand has launched a new snack range aimed at school-aged children.
Meat and Livestock Australia has released a new television advertisement featuring Dame Edna Everage...
A food safety warning has been issued telling Australians to be cautious of food poisoning when cook...
Chris’ Dips are now selling a new range of dips inspired by foreign travel destinations.
Coca Cola Amatil has launched a Mount Franklin flavoured sparkling water range packaged in cans.
Primo is now selling a new range of premium deli meats.