AFGC launches food labelling smartphone app

Posted by Nicole Eckersley on 27th May 2011

iphone_barcode_scanner.jpgThe Australian Food and Grocery Council, together with not-for-profit barcode standards body GS1 Australia, have called for industry support for their new smartphone app, GS1 GoScan, which will allow extended labelling of products via barcode scanning by consumers.

Initially available for iPhone, GoScan has the capacity to list accurately a large amount of “real time” product data to consumers, including ingredients, nutritional content, RDI information, dietary statuses such as Kosher/Halal/Organic etc, country of origin information, the presence of allergens and other health-related issues, and product descriptions and images.

AFGC Chief Executive Kate Carnell said industry has worked closely with GS1 Australia to develop and test this innovative bar code scanning technology to deliver a global food safety culture and provide more product information for consumers.

“Extended labelling for food products has been successfully trialled and has now become a reality in Australia – we are now calling on industry to get behind this system and, from today, upload their data,” Carnell said.

At the product’s launch, at the AFGC’s annual conference, GS1 Australia CEO Maria Palazzolo put out a call to action to food manufacturers to populate the GS1net database with their product information.

“We need industry’s support to make Extended Labelling a success. This issue not only concerns the protection of consumers – it is the protection of our children and families.

“GS1 Australia is a trusted source of Extended Labelling data from all manufacturers and suppliers in Australia. Commit to your customers, work with us and together we can deliver a global food safety culture.”

Palazzolo said the recent Blewett Labelling Review report identified an increasing demand for labels to contain more information.  “Demand is increasing for government to take a more strategic approach to food labelling policy.  Label space is highly contested with competing pressures from consumers and food suppliers. The battle for label space has intensified,” Palazzolo said.