New CC’s ‘2 Flavour Smash’ corn chips
Australian snacks manufacturer Snack Brands have announced a new offering in their CC’s corn chip brand, featuring two flavours in one bag.
The new 2 Flavour Smash chips will include the brand’s popular Tasty Cheese and Sour Cream & Chilli corn chips mixed in one packet.
CC’s brand manager Tom Mayson said that the launch has strengthened CC’s reputation as the innovator in the Australian corn chip segment.
“Two flavours of corn chip in one bag is a first for the Australian market – designed to be the best of both worlds for the consumer. The concept tested really strongly in research and now the product is on the shelf consumers are voting with feet in a big way. Sour Cream and Chill with Tasty Cheese may well be the first of a range of flavour smashes for the CCs brand,” he said.
The chips are available in 175g packets for a limited time at supermarkets and convenience stores.