Exclusive ALDI range gets the Heart Tick
For the first, the National Heart Foundation has given an Australian supermarket group the Heart Tick endorsement an Australian retailer for an exclusive range of products.
ALDI is launching a range of exclusive-brand products that will display the National Heart Foundation Tick, said the company in a statement issued August 10 2011.
Over 100 food items will display the Heart Tick by the end of 2011, with ALDI working with its suppliers to reformulate other products. The company is aiming to have over a quarter of its exclusive-brand range displaying the Tick eventually, said the statement.
“At ALDI, we are always looking for ways to improve the quality and nutrition of our foods and the Tick makes healthier, affordable food choices easy for our customers,” said Stefan Kopp, ALDI’s managing director.
Some examples of products that meet the Heart Tick eligibility criteria include breads, cooking sauces, margarine and yoghurts, however not all ALDI products will attract the Heart Tick.
More food items such as frozen meals, frozen yoghurt and potato wedges will join this group as the program is rolled out, said ALDI.
Dr Lyn Roberts, National CEO of the Heart Foundation, has welcomed ALDI’s initiative.
“We are delighted that ALDI has a number of products that already meet the Tick criteria and further, has begun the process of reformulating many more of its products to meet our strict nutrition and labelling standards,” said Roberts.
“All products with the Tick are subject to random audits that ensure customers are always getting healthier choices they expect and we’re delighted that ALDI has subjected so many of its products to this process.”