Coca-Cola Amatil praised for “sustainable” Mount Franklin bottle design
Australian soft drinks giant Coca-Cola Amatil (CCA) has been praised for its new Mount Franklin ‘Easy-Crush Bottle’ – said to be the lightest Australian produced 600ml water bottle. The bottle came first in the Sustainability category of the 2011 Australian Packaging Design Awards.
The Australian Packaging Design Awards (APDA) is an annual run competition for brand owners, designers, retailers, manufacturers. The awards are conducted by the Packaging Council of Australia.
Coca-Cola Amatil’s new Mount Franklin plastic bottle was awarded for a “significant advance in environmental considerations”. At 13.1grams, the ‘Easy Crush’ bottle uses 35% less plastic than the previous Mount Franklin bottle.
The Mount Franklin Easy-Crush Bottle is made by CCA using new bottle self-manufacture technology, or “blow-fill” on facility production lines.
The judging comments stated, “The Mount Franklin Easy-Crush Bottle successfully promotes responsible behaviour by consumers. The increased crushability, material use reduction and increase in vertical load and stacking stability, has this entry ticking the sustainability boxes along its entire life cycle.”