American company launches world’s first ‘alcohol-free whisky’
American beverage company, ArKay Beverages, has launched what it claims is the world’s first alcohol-free whiskey.
Launching the new drink, a spokesperson for the Florida-based company said ‘ArKay’ was designed for “anyone with medical conditions or with religious beliefs to drink whiskey without guilt”. The company claims the drink tastes and looks exactly like traditional whisky.
According to ArKay Beverages, the whisky drink is the result of five years of beverage industry research, surveys and tasting. The drink is sugar-free, and contains water, glycerol, 1-butanol, natural and artificial flavors, Lactic acid, colouring, Potassium Sorbate, Aspartame and Acesulfame K, and Phenyalanine.
A spokesperson for ArKay Beverages said, “ArKay is made with artificial flavours and ingredients in accordance with European Economic Community (EEC) regulations and within the US Food and Drug Administration (FDA) regulations. Both the flavor and ingredients conform with Halal guidelines.”
ArKay is due to go on sale around the world on 1 December 2011. The US suggested retail price is US$10.00 for a one litre bottle.