Would you like salad with that? McDonalds offers a healthy alternative at point of sale
McDonald’s Australia has boasted its healthier food credentials by announcing that from tomorrow its customers will be asked if they would like salad as an alternative to fries.
McDonald’s announcement coincides with the start of kilojoule labelling on McDonald’s menu boards at point of sale.
McDonald’s Australia CEO Catriona Noble said that by making the option of salad part of every ‘Extra Value Meal’, McDonald’s is making it “easier for customers to enjoy a serve of fresh vegetables”.
Ms Noble said, “The move to introduce salads to our menu in 2003 certainly broke some ground and we have continued to change and provide more choice for our customers ever since.”
The move comes two months after cessation by the National Heart Foundation of its Heart Tick endorsement offered to quick service operators. McDonald’s had previously enjoyed the benefit of a Heart Tick endorsement for its healthier meal option.
Unlike several other quick service or fast food operators selling meals that purport to contain a “salad” but contain non-salad ingredients, McDonald’s said they their salad is a genuine salad that contains seasonal lettuce, cherry tomatoes, cucumber, and a side of dressing. McDonald’s said the salad contains approximately 63 kilojoules.