Busiest online shopping week in Australian history predicted
Australia’s leading online commerce enablers are predicting this week will be the busiest online shopping week Australia has ever seen.
PayPal, eBay and Australia Post have forecast their busiest online shopping day this year will be on Sunday 11 December 2011.
According to PayPal’s Secure Insights report, eBay, PayPal and Australia Post predict a surge in spending this week as Australian consumers seek to save time and money by shopping for this year’s Christmas presents online or via their smartphone.
Google Australia say the food and drink retail sector will play a major part and have said 31 per cent of online “Christmas” specific searches during 2011 holiday season will involve the food and drink retail sector.
PayPal Australia’s Acting Managing Director Elena Wise said, “Over the last year, online commerce in Australia has grown at a rate of 11 per cent and a huge number of Australian and international retailers have opened their virtual store doors to Australians.
“This year, consumers will be shopping across a mix of retail channels, from their PC’s, to their mobiles to in-store. Wherever they are shopping, consumers are looking for flexibility, convenience and security,” she said.
Ahmed Fahour, Managing Director and CEO, Australia Post said, “We’re opening more than 700 of our retail outlets for extended hours on weekdays and have 2,400 retail outlets now open on Saturdays to make collecting parcels easier.”