Dietitian campaign to focus on young women
The Dietitians Association of Australia (DAA) today launched a campaign calling on Australians to kick-start 2012 year by taking part in a healthy ‘pledge’.
The Dietitians Association of Australia (DAA) has launched the social media-based campaign in the lead-up to Australia’s Healthy Weight Week (22 – 29 January 2012).
Under the theme ‘One change at a time’, it aims to motivate Australians, and especially young women, to pledge to take on healthy eating and exercise habits.
The campaign launch a recent Newspoll survey of 18-24 year old women in Australia, which was commissioned by the DAA. In the survey, more than two-thirds of the 200 respondents said their resolutions for 2012 would include adopting healthier eating habits and/or being more physically active.
DAA’s CEO Claire Hewat said, “The latest statistics show one in five Australian women aged 18-25 years are overweight and 15 per cent are obese. Rates of weight gain in this group are higher than other Australians, and this is affecting fertility and long-term health.
“Diets have a start and an end date. Instead, we’re calling on young Australian women to pledge to eat better for the long-term, taking a one-change-at-a-time approach.”
Ms Hewat also said that for those Australians who have resolved to lose weight and eat better in the New Year, getting sound nutrition advice and support from an Accredited Practising Dietitian would help.