Not just coffee, Starbucks introduces beer and wine selectively into its US stores
The world’s largest coffee chain, Starbucks Coffee Company, announced today plans to introduce wine, beer and “premium food” to a handful of its stores in the United States by the end of 2012.
Starbucks stores in Atlanta, California and Chicago, have been “carefully selected” in response to “customer feedback for more options to relax in the evenings” for the new menu additions.
These stores, along with several others recently announced for the Chicago area, will be the first stores to feature the new menu additions outside of the Pacific Northwest.
Starbucks’ U.S. operations manager Clarice Turner said, “We’re pleased with the response of our customers to the introduction of wine, beer and premium food at several of our stores in the Pacific Northwest, and we’re excited to see how the idea translates to other markets.”
As part of an enhanced menu, the stores will serve what Starbucks describes as its new “premium foods and these include savory snacks, small plates, and hot flatbreads, apart from the wine and beer.
Ms Turner said the wine and beer list will be hand-selected to reflect local customer tastes and preferences, and will be refined over time.
She said that, for the moment, the new additions to the stores are only focused on Atlanta, the Chicago area, Southern California, and the Pacific Northwest.