WA’s Harvey Fresh acquires fruit juice producer in push to both Australian east coast and Asian markets
Harvey Fresh, a leading manufacturer in Western Australia of dairy products, fruit juices and wine, has announced its acquisition of juice processor Nugan Quality Foods. Harvey Fresh says the move will allow it to capitalize on a “booming export market” for fruit and vegetable juices from Australia into South-East Asia.
The acquisition also comes at a time when Harvey Fresh is extending its profile in the fresh fruit juice sector, despite competing against imports from South American and New Zealand companies over the past 20 years.
Nugan Fresh Foods, a fruit and vegetable and juice company, first exported its juice products to Asia in 1988 and has continued to export varieties of fresh fruit and vegetables and juice beverages to Asian markets.
Nugan Fresh Foods operates out of New South Wales and, as part of the purchase, Harvey Fresh hopes to expand on the existing relationships with longstanding customers and suppliers.
As previously reported in Australian Food News, Harvey Fresh has grown rapidly in recent times in Western Australia. The company acquired a major contract signed with Coles in August 2011 to supply Coles brand milk in Western Australia.
The company also continues to hold the major share, if not quite a monopoly, of Western Australia’s dairy-processing capacity and fresh milk distribution networks, and has gained from the closure of several major fresh milk processors who were its former competitors.
This Nugan Fresh Foods acquisition is likely to expand Harvey Fresh’s involvement in fresh fruit and vegetables, particularly for the Asian market, to a new level.