Food Service Australia to host ‘How to Exhibit’ Seminar

Posted by AFN Staff Writers on 22nd March 2012

With food companies increasingly using tradeshows to promote their products, Food Service Australia show organisers have scheduled a seminar specifically focussed on how to ‘get the most’ out of running your food tradeshow exhibit.

Food Service Australia’s Exhibition Director Tim Collett said that, “companies invest a lot of time and money into shows. But can improve the show experience for visitors, as well as getting a better return from their exhibit.”

The ‘how to exhibit’ seminars will be held in Melbourne on 11 April and Sydney on 12 April. Food show organisers and suppliers will also be present to provide tips and answer questions.

Hosted by Colin Green, a professional trade show coach, the seminar will cover areas such as promoting your presence to customers before the show, making your product the hero of the stand, training your staff to engage with visitors, offering show specials and following up with trade show visitors.

The cost of the three hour seminars is $99 per head or free for exhibitors in Foodservice Australia. For more information and registration visit www.foodserviceaustralia.com.au or call Specialised Events on 03 9999 5460.