Cadbury Dairy Milk launches “Marvellous Creations”
Following the announcement of its “Joyville” marketing campaign last month, today Cadbury Dairy Milk has announced the launch of its new product “Marvellous Creations” chocolate block as the next chapter of the “Joyville”campaign.
Advertising commercials two weeks ago introduced Australian audiences to the Joyville concept with Cadbury Dairy Milk focusing the ad on how and where the chocolate is made. In its new commercials, Cadbury Dairy Milk unveils “Marvellous Creations” in an inventive, entertaining manner which reveals a new-look chocolate block to audiences.
Mr Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk, describes the launch of Marvellous Creations as, “the most significant innovation for Cadbury Dairy Milk in 2012”.
“Through Marvellous Creations we are bringing fun and excitement into the way Australians enjoy their favourite chocolate. Many years of research and development have gone into this range and we believe it is a category breaker that will be loved by Cadbury fans across the country,” he said.