Kraft Foods pilots vending machines with digital touch screens
- May 28, 2012
- Matt Paish
As part of a pilot program to test the new vending technology, Kraft Foods has rolled out a new vending solution in Melbourne with touch screens that allows consumers to choose products and view product information.
In place of a traditional glass panel, an LCD touch screen fronts the vending unit. The units can also host digital advertising, creating a new revenue stream for vending.
Kraft Foods’ Neil Low said that the units were an innovation that engaged and informed consumers at the purchase point in a way that had not been done before in Australia.
“Diji-touch displays product descriptions and imagery, ingredients lists and nutritional information to help consumers inform their product choice.
“This technology gives us the opportunity to engage with consumers, at the point of purchase, with information that traditionally hasn’t been available at a vending machine, until the purchase is made.”
Consumers can pay for their products with cash or credit card, and can make multiple purchases in the one transaction.
Initially developed by the company for its North American market, the ‘Diji-touch’ machines are located at Melbourne Airport, Monash University and Melbourne Museum.