Heinz Goes Environmental
- July 26, 2012
- Meagan Carlaw
The US-based Heinz Ketchup product range is promoting a new environmental campaign for its packaging. In doing so they have joined the growing trend in the United States to appeal to the environmentally- conscious customer base.
The campaign is called the “Join the Growing Movement”, which asks customers to take a pledge to make more ‘green’ lifestyle choices. For every pledge, Heinz will plant a tree.
The campaign is advertised on their new PlantBottle packaging, which Heinz says is made up from 30% renewable plant material, and is 100% recyclable.
“Heinz is committed to utilizing the best technology and innovations available to be as environmentally responsible as possible,” said John Bennett, Vice President, Foodservice Ketchup, Condiments & Sauces.
Heinz is collaborating with the Coca Cola Company to license the PlantBottle technology.
“PlantBottle™ packaging is revolutionizing plastic, and our partnership with Heinz is paving the way for industry-wide collaboration,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company.
Around the world, there are standards governing the use of terms such as ‘recyclable’ and ‘biodegradable,’ to ensure customers are being given the correct information.