Australian breakfast cereal makers create group to promote health benefits
The Australian Food and Grocery Council (AFGC), the peak industry body for Australia’s food and grocery industry has announced the formation of a new forum designed to promote the health benefits of breakfast cereals for Australian consumers.
Australia’s breakfast cereal products market is worth over $1.2 billion in retail sales per annum and employs over 3000 people, mainly in the rural and regional areas.
The AFGC has initiated with The Australian Breakfast Cereal Manufacturers Forum (ABCMF) made up of Australia’s leading breakfast cereal manufacturers, including Kellogg Australia Kellogg Australia, Nestle Australia, Popina Foods and Sanitarium, Carman’s Fine Foods, and Freedom Foods, whose combined produce accounts for approximately 80 percent of all breakfast cereals purchased within Australia.
The AFGC says the aim of its new Forum is to improve consumer understanding of breakfast cereals by providing evidence based-practical information for all Australians. The AFGC says this will include:
- Proactively emphasising the benefits of breakfast cereals
- Engaging in a positive dialogue with stakeholders and consumers
- Highlighting the benefits of breakfast cereals and correcting misinformation
The AFGC’s new Chief Executive Mr Gary Dawson has said “Through continued education, the ABCMF aims to improve consumers understanding of the important role that breakfast cereal can play as part of a healthy, balanced diet. A healthy start to the day is important and breakfast cereals represent the most cost effective, nutritious way to get your day off to a good start.”
The move comes not long after various criticisms of the “unhealthiness” of some breakfast cereals for being high in sugar, sodium or oils.
FoodLegal Health Claim Hazards Symposium
Information on the regulatory controls over health claims for food and innovative food ingredients are to be addressed at the FoodLegal Health Claim Hazards Symposium on August 21, 2012. Pre-booking is essential and can be done online via FoodLegal.
Leading Australian specialist in FMCG consumer insight, Mark Fletcher, will now be joining FoodLegal...
The death of a woman who died climbing Mount Everest over the weekend is being connected to her vega...
As consumers clamour for free-range locally produced eggs, WesEggs has created a niche market in jus...
The latest Roy Morgan Research has found Australian children are drinking a lot more sweeten drinks ...
Aldi has been named Supermarket of the Year in the 2016 Roy Morgan Research Customer Satisfaction Aw...
The revised Horticulture Code of Conduct has come into effect on 1 April 2017.
The Australian Competition and Consumer Commission (ACCC) has put Australian produce growers and sel...
Gift cards sold in New South Wales will soon be required to have a minimum three-year expiry date.