Cadbury unveils its “feminine” chocolate product
Cadbury has launched a television, print and digital campaign to support new varieties of its dairy milk Mousse range – a chocolate experience designed especially for women.
The two new Mousse flavours – Raspberry Chocolate and Double Chocolate – are the next two products described as coming from the mythical land of Joyville, made especially for women. The two new 15 second television commercials – one for each flavour – were developed by Saatchi & Saatchi Sydney and began airing across Australia from Sunday 2 September 2012. The commercials are simple product demonstrations supported by the fun cover of the 1960’s track ‘Judy in disguise’.
Ben Wicks, General Manager Marketing Chocolate for division, said the television commercials “delight in taking our viewers on a truly delicious discovery of whilst still being playful and fun”, in keeping with Cadbury’s recent Joyville brand campaign.
He described the messaging balance between being “a delicate and delicious treat for women” with “the charming and playful nature ‘Joyville’”. The tone and feel of the spots are the meeting of two worlds, ” the perfect balance between a beautiful, feminine world and the charming, playful nature of Joyville,” he said.
The products are Raspberry Chocolate Mousse and Double Chocolate Mousse are available in 145gm for RRP $3.99. Both products consist of 12 bite-sized pillow shaped pieces and come in a new resealable pack.