Tate & Lyle launches its new Stevia Sweetener
Tate & Lyle, the global ingredients and food solutions provider, is introducing TASTEVA™, a stevia sweetener that provides zero-calorie sweetness in use. The product is being marketed as “sweetness from a natural source” that “can reduce sugar levels by 50 per cent or more*, and adding that it is “without any bitter/liquorice aftertaste often associated with other high purity, stevia-based sweeteners”.
“Tate & Lyle spent over two years analyzing various steviol glycosides compositions and developed a proprietary process to give manufacturers the optimal balance of sweetness with 100 per cent great taste,” said Jeremy Thompson, Director of Natural Sweeteners Product Management at Tate & Lyle. Tate & Lyle research and global customer feedback shows that the product delivers a clean sweetness and a clear taste advantage over Reb A 97 and other stevia ingredients. He said these advantages had been demonstrated across a wide range of food applications, including beverages and dairy.
TASTEVA™ Stevia Sweetener will debut in Latin America as part of Food Ingredients South America in São Paulo in September 2012 and in Europe as part of Health Ingredients Europe in Frankfurt in November 2012, followed by more regional rollouts in 2013.
Tate & Lyle is listed on the London Stock Exchange and is a major global provider of ingredients and solutions to the food, beverage and other industries, operating from over 30 production facilities around the world.
Tate & Lyle operates through two global business units, Speciality Food Ingredients and Bulk Ingredients, supported by Innovation and Commercial Development. The Group’s strategy is to become the leading global provider of Speciality Food Ingredients with a disciplined focus on growth, while driving its Bulk Ingredients business for sustained cash generation.
Speciality Food Ingredients include starch-based speciality ingredients (corn-based speciality starches, sweeteners and fibres), no calorie sweeteners (including SPLENDA® Sucralose, being a trademark of McNeil Nutritionals, LLC) and Food Systems which provides blended ingredient solutions. Bulk Ingredients include corn-based bulk sweeteners, industrial starches and fermentation products (primarily acidulants). Both divisions include animal feed products too.