Frozen meals market under pressure in US
Global market research firm, Mintel, has estimated that the US frozen meal market will continue to plummet in 2012 based on results from a US 2011 report.
The report demonstrated that frozen meal sales fell in 2009 and again in 2010, with only a 0.6 percent increase to $7.9 Billion in US sales in 2011. Based on these statistics and US buying habits, Mintel concluded that an increase in sales did not look promising.
Those surveyed indicated that they weighed up value VS convenience while in the grocery store, and would prefer to purchase non-processed foods that were ‘better for them.’ These foods included those high in fiber, high in protein and low in sodium.
Although many pre-packaged frozen meals try to cater to healthier consumers, Mintel suggests that current prices are weighing in on consumer’s choices.