Australian not-for-profit bottled-water company releases first TV campaign
Australian not-for-profit bottled-water retailer, Thankyou Water, released its first TV campaign yesterday valued at $110,000, funded entirely on donations. The campaign aims to raise awareness on the importance of clean drinking water in developing nations and shows how ‘thankful’ they are for the Australia’s support.
Thankyou Water has funded 58 water projects in Cambodia, Kenya, Burma and Sri Lanka to date, and has assisted with the provision of safe water for over 15,000 people. The simple campaign concept aims to thank Australians that have supported the Melbourne-based company on reaching their goal of 3 Million sales of Thankyou Water.
Thankyou Water Managing Director, Daniel Flynn, said that the campaign had been generously filmed by some of the top filmmakers in Australia, as well as media space donated by Channel 9 and Foxtel.
“This type of campaign is a first for us – we’ve never done a TV commercial before. We’re excited because the ad will provide a way for us to reach more people with our story and help encourage more Australians to get behind the movement, “ said Mr Flynn.
“We wanted to really capture the Thankyou Water moment – where one purchase funds a water project, which then changes a life,” he said.
Thankyou Water describes their bottled water as ‘not a product, but a consumer movement,’ to fund the world water crisis. The world water crisis currently affects 800 Million people around the world who do not have access to safe drinking water.