Woolworths launch new Australian-style Christmas campaign
Supermarket giant Woolworths has launched its new Christmas advertising campaign, featuring the “The Ham King” and “The Prawn Whisperer.”
The “Where every Christmas begins” campaign focuses on an Australian-style summer Christmas and the promotion of cold meats such as ham and prawns.
“The Prawn Whisperer” advertisement follows last week’s launch of “The Ham King” ad, which features a father handing down the tradition of the Christmas ham preparation to the son.
Similarly, “The Prawn Whisperer” celebrates various prawn recipes that play on well-known musical icon’s in Australian culture such as Bruce Springsteen’s “Prawn” In the USA and Lady Gaga’s “Prawn” This Way.
The now renowned Masterchef “croquembouche” dessert, also featured in the Woolworths ad, is made from prawns.
The new style of Woolworths Christmas advertising campaign is under a new agency, Droga5.
Woolworths continues to compete with rival Coles who reworked Petula Clarke’s “Down Town” 1960s hit to form the catchy “Down, Down” jingle.
The new Woolworths campaign is consistent with the earlier reported marketing strategy of a combined emphasis on “fresh” and “local.”
Pepsi Co Australia and New Zealand are launching new varieties of Red Rock Deli and Smith’s chips.
Abbott’s Village Bakery is now selling gluten free bread.
Coca-Cola South Pacific has launched a new “low sugar” Coke option: ‘Coca-Cola with Stevia’.
Bulla is now selling frozen custard in the freezer aisle of Australian supermarkets.
Warrnambool Cheese & Butter has released its new Heritage Flavours range of cheeses.
White Wings has launched a health focused flour range including coconut flour and blended mixes with...
THE demand for Pumpkin Spice seems sure to hit Australian cafes, retailers and producers at full ste...
On 24 January 2019, Coles Group Ltd announced that it has executed definitive contracts with Witron ...