Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its Dirty Granny matured apple cider, featuring talent sourced from a local Melbourne bridge club where it was also shot.
The series of portrait stills of three elderly men pulling “cheeky” faces at something in the distance, which is later revealed to be a bottle of Dirty Granny cider. According to Matilda Bay Brewing Company, the campaign suggests “you are never too old for a bit of fun.”
The series artwork will be featured on billboards in Melbourne, Brisbane, Sydney and Perth – as well as featured in the press.
Dirty Granny was awarded ‘Best Australian Cider’ in its first year at the inaugural Australian Cider Awards in 2011.