American nut brand “cracks up” Australian audiences with iconic TV characters
American-based nut brand Paramount Farms has launched its new “Wonderful Pistachio” range in Australia with a series of humorous television advertisements featuring well-known cartoon characters from The Simpsons, The Peanuts Gang, and Angry Birds.
The new Australian campaign features Homer Simpson and Lucy from The Peanuts Gang attempting to crack “Wonderful Pistachio” nuts, which was tested with Australian audiences prior to its launch to see if it had “the right sense of quirkiness.”
Paramount Farms are allegedly the largest producer of pistachios and almonds in the world.
Dominic Engels, vice president of marketing at Paramount Farms said that pistachios are increasing in popularity as they become known as “the skinny nut.”
“As the healthful properties of nuts become more widely recognized pistachios have moved to the forefront for their heart health and nutrient properties,” Mr Engels said.
According to Paramount Farms, pistachio nuts have American Food and Drug Administration qualified health claims of heart-health benefits, are low in fat and calories, are nutrient dense, and contain about ten different antioxidants.
Paramount Farms “Wonderful Pistachio” nuts are now available in Australian supermarkets.
McKenzie’s Foods is launching three new products in time for Spring.
Ready-made THR1VE meals are now available at Woolworths Metro stores.
Bulla has dedicated an entire factory facility to the production of a new nut-free vanilla ice cream...
Bulla is now selling frozen custard in the freezer aisle of Australian supermarkets.
Donut King is selling a new range of donuts designed to bring Australian adults back to their childh...
Lilydale, the Australian owned and operated free range chicken brand is launching in the freezer ais...
International wholesaling colossus Costco will next month in Melbourne open its tenth warehouse in A...
COULD genetic mapping allow allergy sufferers to enjoy peanuts without risk of anaphylaxis?