Subway says sorry for its “short measuring” sandwiches
- January 29, 2013
- Kate Carey
Subway has apologised for the lack of consistency in sandwich length, following a social media storm last week over Subway Footlong sandwiches that “failed to measure up.”
On Friday last week, Subway apologised for “any instance where [they] did not fully deliver on our promise to our customers.”
Subway said in the statement that it would reinforce correct bread baking procedures to “ensure consistency and correct length.”
The apology comes just days after Subway customers began posting images of Subway Footlong sandwiches with tape measures on the company Facebook page, to prove that they were not as long as advertised.
Australian customer Matt Corby originally sparked the debate when he posted an image of a Subway Footlong that was only 11 inches.
Meanwhile, two United States men have sued Subway US over the “short” sandwiches. They are seeking compensatory damages of $US 5 million ($4.8 m AUS) and a change in practices over what they claim is “false advertising.”