Irish fast food chain sees room for Australian expansion

Posted by AFN Staff Writers on 31st January 2013

Irish fast food operator, Supermac’s, is set to open its first Australian store this year in Melbourne, Sydney or Perth.

Supermac’s owner Pat McDonagh said he has already received six requests for Australian franchises, with a commitment to at least one Australian store by the end of 2013.

Mr McDonagh told the Irish Independent newspaper that there was a demand for the burger chain by a growing number of Irish citizens living in Australia.

“That is where the market is and we will be taking one step at a time until we find our feet,” Mr McDonagh said.

Australians can expect to find a general fast food menu of burgers and fried chicken at Supermac’s with the addition of some unique items such as curry fries and coleslaw fries.

The Irish fast food group says it has funds for overseas investment. Pre-tax profits of €5 million at the end of 2012 were reported.

Meanwhile, established global fast food operators in Australia such as McDonalds have reported difficulties in what is a mature market. McDonalds also reported a global slump in sales in November 2012, including a 2.4 per cent drop in the Asia Pacific Region.