Peters ice cream creates “KISS”-steria among fans with re-launch of the “Thunderbolt”
Peters ice cream has announced the re-launch of the 1980’s KISS Thunderbolt ice-block in time for the band’s 40th anniversary tour of Australia.
The cult ice-block named after KISS’ popular track “God of Thunder” has been updated for Australian consumers tastes, now featuring a cola-flavoured tip as opposed to the original grape flavour.
The Thunderbolt, available in Caltex Star Marts today, has sent fans in hysteria with Ebay prices for empty boxes of the 2013 edition sitting at around $90 a box.
Meanwhile, KISS bassist Gene Simmons is reported to still own 12 boxes of the original 1980’s ice block.
The 2013 limited edition of the KISS Thunderbolt is expected to sell out by Peters.
Bulk packs of the ice block will be available in Australian supermarkets from February 14, 2013.
Peters ice cream is owned by Australian equity firm, Pacific Equity Partners, after it was purchased from Swiss brand Nestle in June last year.