SodaStream ad banned for attack on Coke and Pepsi
US-based soft drink company SodaStream has challenged rival companies PepsiCo and Coca-Cola in its latest campaign, which features an advertisement banned from being aired at the Super Bowl.
The SodaStream ad features Coke and Pepsi deliveries of soft drink bursting into pieces, while a customer makes a soda with a SodaStream machine from his own home.
PepsiCo and Coca-Cola were both major sponsors of the Super Bowl, and US TV network CBS chose not to run the advertisement. Another SodaStream ad that did not make reference to its soft drink competitors was aired in its place.
SodaStream campaign creator Alex Bogusky tweeted about the incident stating that SodaStream “has the right to show competitors.”
“So I wonder why this Super Bowl spot was rejected? Pepsi half-time show?” Mr Bogusky said on his Twitter account.
Meanwhile, the SodaStream ad has since received over 5 million views on YouTube.
The winners of the 2016 International Spirits Challenge hosted in London have been announced.
Two Australian start-ups are tackling food wastage in Australia. Australian Food News looks at th...
Brumby’s Bakery is offering five new gourmet Hot Cross Bun varieties this Easter.
Olive oil producer, Cobram Estate, has been awarded the 2016 Royal Agricultural Society of New South...
Chobani has launched two new yoghurt flavours.
Iconic South Australian sauce and jam producer, Beerenberg Farm, is trying its hand at breaking into...
Maggi has developed a new marketing strategy which creates a series across separate product categori...
GOT your head in the sand about plant-based meat and the trend towards veganism, vegetarianism, eati...