SodaStream ad banned for attack on Coke and Pepsi
US-based soft drink company SodaStream has challenged rival companies PepsiCo and Coca-Cola in its latest campaign, which features an advertisement banned from being aired at the Super Bowl.
The SodaStream ad features Coke and Pepsi deliveries of soft drink bursting into pieces, while a customer makes a soda with a SodaStream machine from his own home.
PepsiCo and Coca-Cola were both major sponsors of the Super Bowl, and US TV network CBS chose not to run the advertisement. Another SodaStream ad that did not make reference to its soft drink competitors was aired in its place.
SodaStream campaign creator Alex Bogusky tweeted about the incident stating that SodaStream “has the right to show competitors.”
“So I wonder why this Super Bowl spot was rejected? Pepsi half-time show?” Mr Bogusky said on his Twitter account.
Meanwhile, the SodaStream ad has since received over 5 million views on YouTube.
Australian fruit producer, Montague, has ventured into alcoholic cider.
Black Swan has launched a new range of breakfast-inspired dip range.
Mars Petcare Australia have voluntarily recalled its Advance Dermocare dry dog food after a series o...
Jamie Oliver’s Italian restaurants in Australia have entered into voluntary administration.
Health brand Slim Secrets is set to launch their exciting new product Choc Love Bites by Sophie Monk
See how the future of this emerging protein for humans is presenting as a large scale, drought-proof...
The Australian Bureau of Agricultural and Resources Economics has released its Food Demand in Austra...
POMEGRANATES are appreciated across the world, any time of year, as evidence keeps mounting about th...