Queensland government launches anti-fat media campaign
The Queensland Minister for Health has announced a mass-media campaign that will use shock tactics similar to anti-smoking advertisments.
According to the Queensland Department of Health, obesity rates for adults in Queensland have doubled in the last 16 years, with nearly a third of adults in the State obese or overweight, according to a government report released in 2012. One in five Queensland children is overweight, according to the report, and one in ten is obese – nearly one-third of the State’s children.
The new campaign, costing $7.5 million, will run over three years.
The Queensland Government is considering adopting a television ad from a recent Western Australian campaign that showed graphic images of fat inside the human body.
Queensland’s Chief Health Officer Dr Jeanette Young has suggested that the similar graphic images should appear on the labels for ‘junk foods’. In November 2012, Australian Food News reported that Dr Young also called on parents to ban sugary drinks, including fruit juice, in their children’s diets.
Earlier this week, Dr Young launched ‘Get Healthy’, a new telephone information and coaching service that forms part of the broader campaign. The telephone service will provide Queenslanders with advice about nutrition and being more physically active.
Western Australian brewing company, Gage Roads, is buying back Woolworths’ 23.5 per cent share in it...
The Australian Department of Defence is now accepting tenders for the supply, warehousing and distri...
The business of Australia’s largest fresh potato supplier, Oakville Produce, has been sold.
Food containing low-THC hemp can now be sold in Australia.
Consumer advocacy group CHOICE has launched a campaign against a proposal seeking the removal of qua...
Market intelligence researchers Mintel predicts there are 5 key trends in 2018.
A CSIRO report has found eating more protein for breakfast may be the key to healthy weight loss.
Scientists are warning that rice, one of the world's most important cereal crops and the primary foo...