Cadbury re-launch of ‘enhanced’ Dairy Milk blocks

  • April 17, 2013
  • Sophie Langley

Global confectionary giant Cadbury has relaunched its Dairy Milk blocks range in Australia with “significant enchancements”.

The enhancements include the introduction of new rounder-shaped chocolate pieces, the inclusion of whole nuts in all nut varieties of the product, and a new-look resealable pack.

Ben Wicks, Cadbury Dairy Milk’s General Manager for Marketing Chocolate, said Cadbury Australia has made these changes following extensive research and input from Australian consumers.

“The changes are in direct response to people telling us they love the more generous pieces and whole nuts. We found that Australians prefer the new rounder-shaped pieces with the dome that easily rolls around in the roof of your mouth,” said Mr Wicks.

Cadbury’s flagship Cadbury Dairy Milk block will now be available in a new 220g pack – an increase from the previous 200g size – for the same price.

As part of the new changes, Cadbury Australia is also introducing a new 135g chocolate block size, designed with small families and couples in mind. The new size will come at a recommended retail price of $3.29.

Cadbury Dairy Milk range to relaunch in Australia


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17 Responses to “Cadbury re-launch of ‘enhanced’ Dairy Milk blocks”

  1. Jo Blagg on April 17th, 2013 6:07 pm

    I’d be curious to know whether Cadbury is sneakily changing the ingredients to including vegetable fats/oils again after the first disastrous attempt…

  2. David Ellen on April 19th, 2013 2:49 pm

    The reality is that the Cadbury chocolate bars had become far to expensive for what the product had to offer. I have noticed the price of the bars increase over the past 5 years. I simply just stopped buying them. Maybe now that the size and price of the bars have been changed to a more realistic product I will start to buy them again. I ts all about value these days.

  3. John Smith on June 2nd, 2013 8:07 pm

    The new chocolate tastes like the packaging. It tastes like plastic.

  4. Thomas Smith on June 12th, 2013 1:42 pm

    Cadbury was at its all time best a few years ago immediatly before the change to the larger flat blocks. Since then its gone down hill, both the sugar and oil now taste cheap and nasty. At least now the packaging matches.

    The days if cadbury being the premium block of chocolate are gone, most of Aldi’s blocks are better now.

  5. Vic Doe on July 30th, 2013 8:10 pm

    The new product tastes like shit. It’s been a few months since my wife and I had a Cadbury chocolate and from the first pieces ‘hazelnut and caramello’ there was a significant change in taste for the worse.

    It’s obvious Cadbury has made some additive change for the worse hiding it behind the so called research of Australian consumers.

    I have one word for the new product ‘CRAP’

    Last Cabdury chocolate I’ll ever buy.

  6. Anonymous on August 4th, 2013 3:28 pm

    Cadbury chocolate used to be the best and I wouldn’t dare to eat another brand. It just wouldn’t compare. But now after the so called packaging change, it now taste like off milk. There is nothing worse than the taste of off milk and that’s what Cadbury chocolate now tastes like!!!! Cadbury should be ashamed and disgraced with themselves for this con on consumers who make them money!! No more Cadbury unless they go back to original taste/recipe and original shape and packaging!!!!

  7. Dissatisfied on August 4th, 2013 3:30 pm

    Cadbury chocolate used to be the best and I wouldn’t dare to eat another brand. It just wouldn’t compare. But now after the so called packaging change, it now taste like off milk. There is nothing worse than the taste of off milk and that’s what Cadbury chocolate now tastes like!!!! Cadbury should be ashamed and disgraced with themselves for this con on consumers who make them money!! No more Cadbury unless they go back to original taste/recipe and original shape and packaging!!!!

  8. Phil on August 4th, 2013 8:39 pm

    Cadbury have sneaked the vegetable oil back in and it tastes like it. Absolutely hate the new packaging and the different texture and flavour. Something to do with American ownership trying to Hershyise the Australian palate. Absolute retards running the aussie arm of Cadbury. I don’t believe for a moment their market research spin they expect us to accept.

  9. Sandy on August 6th, 2013 2:29 pm

    Just tried 4 squares of the ‘new’ Cadbury… definitely has changed. Immediately I can notice that it now ‘melts’ quicker..i.e. at room temperature, the short distance of getting it to the mouth leaves residue on fingers and thumb. YUK

    What’s wrong with staying with a good thing?…. like another company’s old slogan… “when you’re on to a good thing, stick to it!”

  10. shane on September 10th, 2013 3:05 pm

    I HATE the new packaging!! It has gone from 100% recyclable, to ZERO% recyclable. They told me when I wrote to them that I can take my packets back to the supermarkets to get recycled. YEAH AS IF I AM GOING TO TRUDGE DOWN TO COLES TO RECYCLE MY CHOCOLATE PACKET!! They also claimed that the new packet would reduce landfill impacts. ummm, if it is recyclable it has ZERO landfill impact. I am unsure how that claim is even ALLOWED to be made. boo Cadbury, boo to you.

  11. Deb and Garry on September 14th, 2013 9:21 pm

    We have always liked Cadbury chocolate, when in America their chocolate was Iinedible. Our recent buy of Cadbury Chocolate caused one of us to have severe diarrhoea and theother to have severe abdominal pains. Our last purchase of Cadbury chocolate ever.

  12. Jason on September 23rd, 2013 6:44 pm

    Ever since Cadbury gave the chocolate blocks the new ‘resealable’ plastic wrapper, the TASTE of the chocolate has changed. I don’t enjoy the chocolate as much as I used to back when the chocolate blocks were wrapped in foil and then the paper. Fairly disappointed.

  13. Al on September 24th, 2013 2:59 pm

    It definitely melts faster and the texture is softer than it used to be. Much more like Hersheys chocolate.

  14. Stefan Nicholson on November 16th, 2013 10:36 am

    Heads should roll at Cadbury for releasing a “changed” product that tastes terrible. Maybe the pricing wasn’t right but the taste should have remained as it was. It was such a successful product enjoyed my millions for years, now changed into a slimy, poor tasting chocolate that makes me “dash” and gives me stomach ache. Another example of the finance department screwing up branding and consumer confidence – and the Americans destroying a British brand to leverage their other crap in its place.

  15. Anonymous on January 3rd, 2014 6:55 pm

    I have been a chocolate eater for many years. Cadbury one of the few low end chocolates which I enjoyed eating however since the changed recipe I refuse to eat it. Far too sweet and vegetable oil has clearly been added. Dissapointed.

  16. Lesley Scutter on January 3rd, 2014 8:06 pm

    I’m glad it’s not only me that’s noticed the change in taste! I only ever buy Cadbury chocolate as it tasted the best! but now I can’t eat it it’s disgusting! They need to change back to the original recipe or risk loosing a lot of customers and this is one they have lost.

  17. Anonymous on February 21st, 2014 8:29 pm

    Tonight I typed in google ‘cadburys tastes shit’ to see if there was a similar feeling out there and this story popped up. After finishing off a block of Whittakers (not all devoured tonight) my husband handed a piece of Cadburys Dairy Milk in the new packaging. I initially thought they had down sized from 250gms as most other products do in a sly move to make more money, but was surprised that this story is stating that they have increased the size…..I don’t believe that.
    Packaging terrible; taste is as initially stated. To think as kids we would look forward to a block of Cadburys on a Saturday night along with a TV movie…..definitely won’t be continuing that tradition with my kids.